International Trade

From the past hundreds of years trading is taking place internationally just with a little bit of difference people had to travel on animals where communication was very limited. International trade could take place through many ways out of which the first one could be outsourcing and the other is importing and exporting out of which this is all part of international trade.

With international trade the PESTLE tool can also be used for trading internationally. The political factor is very important over here. For any country for international trade to take place it is gonna be very difficult to take place in a place where there is a lot of corruption.Economic factors is also very important over here, like for Pakistan we have good quality fruits so selling in places where there is no access to good quality fruits sell the fruits over there. The culture should also be looked upon which is very important. You just can not sell anyone that is against their interests. There is technological and environmental where it is mostly about natural resources.

So PESTLE helps us finding the external factors that might effect the organisation as a whole.